2

Testing &
Development

Sub Level Icon Develop a Prototype/MVP
Sub Level Icon Define your business model
Sub Level Icon Start your company
4

Growth &
Scale

Sub Level Icon Expand your Offer
Sub Level Icon Define your Sales Organisation
Sub Level Icon Structure your Company
1

Idea &
Concept

Sub Level Icon What is missing in the world
Sub Level Icon Develop your idea
Sub Level Icon Find your Team and Co-Founder
3

Launch &
Realization

Sub Level Icon Define your financing model
Sub Level Icon Launch your pilot project
Sub Level Icon Win your first paying customers
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Smart-up Map – 4 steps to a successful start-up foundation

On the following pages you will find various information and tools to support you in the start-up process. Whether a start-up is successful depends on various factors. We can therefore unfortunately not give you a guarantee of success. Because, as is so often the case in life, a pinch of luck is also part of the equation. However, we hope that you will find helpful support on the following pages and are happy to receive any feedback. The Smart-up Map was also developed entirely in the spirit of an MVP (Minimum Viable Product) and is constantly being improved.

Ideation Booklet

The Ideation Booklet helps you to systematically develop and refine business ideas. It offers proven methods, inspiring questions and practical tools to work out innovative concepts in a structured way and test initial assumptions.