In the last section you deal with growing and scaling.

• How do you raise capital? How can you strategically expand your product/service portfolio?
• How do you structure your sales organisation?
• What processes and structures does your company need for sustainable success?

The further development of a start-up may take place qualitatively and/or quantitatively. Then “growth & scaling” can take place organically, financed with own funds, or with “external” funds – both take place and ultimately also depend on how quickly someone wants to scale.

It is common wisdom that organic growth is considered “healthy”. You don’t then have investors who assert their interests. Such growth models also depend heavily on the cash flow generated, which is used for scaling.

Growth with third-party funds usually happens faster – but you have to be able to convince investors very solidly so that they contribute their funds. These commitments are often not just financing, but also networks and consulting services. Pitching well to investors is the key achievement that must be successful (see Launch & Implementation).

Smart-up is happy to advise you on the challenges of growth and is also well connected internationally with the financial and start-up scene.