You started at home in your garage, then grew in a coworking space, and now you’re wondering where you can grow your business.
Most startups face this challenge. Growth does not happen by itself and should be actively managed.
The following graphic from fuer-gruender.de shows what the challenges to this can be.
Portfolio development
Strategic portfolio development is crucial in order to successfully position your start-up on the market in the long term. It includes the introduction of new products, the improvement of existing offers, the expansion of your target groups and the development of strong partnerships. Through innovation, market diversification and the targeted expansion of distribution and communication channels, you can strengthen your competitiveness and scale your business sustainably. A data-based, customer-oriented approach will help you to constantly optimise your portfolio and exploit long-term market opportunities. There are various options for your growth and the development of new customers. The Ansoff chart below provides a good starting point.
