Pitching
Short presentations – so-called pitches – are a good way to get feedback quickly and easily. A pitch generally consists of the problem, your solution and your team. The video below gives a good insight into how a pitch can be structured:
The Elevator Pitch
Tell your business idea in one sentence - in ten seconds! All listeners should then become curious and keep asking questions to find out more details. This may result in suitable connections.
The pitch on a stage
Calls for tenders often invite start-ups to give presentations, where prize money can be won as well as publicity. These presentations usually last from three to five minutes.
You can find a checklist for such a pitch here:
- What is it about: We are ..., doing ...; if complex, problem / solution
- The market / the potential / feedback from poten. Customers / traction
- What is special about the idea / MVP / differentiation from the competition
- The team / supporters / partner institutions - vision / fire noticeable
- What has already been done - what follows now, when and how
- The business model - the revenue mechanics as the basis for financial planning
- Financial planning / use of funds aggregated, incl. Funding requirements
The pitch deck to send in
Investors usually ask for a self-explanatory pitch deck to be sent/uploaded. Based on Harvard studies, such pitches contain around 10 slides. This involves the following one-pagers, which should be characterised by substance:
You can use the pitching template to create a pitch with the most important content. However, it is important that you are always aware of who you are pitching for and with what goal in mind. This means that you will probably create many different pitches for the same concept.
