Starting as well as building a business is not easy. This requires great willpower and perseverance.
What does it take to be successful as an entrepreneur?
• Courage
• Passion
• Willpower
• Perseverance
• Ability to accept criticism
• Social competence
• Resilience
Are you an entrepreneurial type? Take the test!
Are you ready to become an entrepreneur and do you already have some ideas? Then continue here!
Finding Ideas
The "Finding ideas" tool is essential for the first phase of founding a company. It helps you to systematically develop creative approaches and identify potential business ideas. The structured process supports you in searching for targeted solutions to specific problems and at the same time collecting a broad spectrum of ideas. By applying various creativity techniques and continuously jotting down ideas, you will build a solid foundation that will help you develop innovative and market-driven solutions.
Language models such as ChatGPT can support the start-up process as a digital co-pilot: they inspire, accelerate research, facilitate communication, and structure processes. The digilaw.ch website offers specific tips on how to use AI in start-up development.
Who are your customers?
Decide for which target group you want to develop your solution. In general, the aim is to focus on a niche or a specific customer segment at the beginning and then to develop further segments step by step.
Once you've identified different customers, it's best to think about what problems your customers have. A good tool for this is the Empathy Map. The more exchanges you have with your potential customers, the better you can fill them in! Interviews are very suitable for this purpose.
What problem are you trying to solve?
Another good tool for brainstorming is the problem statement canvas. The goal of this canvas is to formulate a clear problem statement that creates the foundation for your further work.
Smart-up also offers interesting modules and continuing education courses. Use them to develop your idea further!
Further training offers
In the Module 1 “Business Ideas”, you can be inspired and, above all, motivated by successful entrepreneurs who were recently students themselves.
- Info event
- Duration: 2 hours
- Timing: Spring and autumn semester
The ISA Business Concept module gives you an insight into the world of entrepreneurship. You will also train entrepreneurial thinking and behaviour. You will follow the path from the idea to the business concept and prepare yourself theoretically and practically for various management functions in a start-up or for founding your own company.
- ISA module
- 3 ECTS
- Dates: Mid-February to the end of May, Wednesday evenings
