Download the complete booklet to have all the steps and tools to hand at all times.
In the following video, we show you how the Ideation Booklet is structured and how to use it.
Start-up- & Innovation process
The path from the initial idea to a scalable company is a structured process. Step by step, you develop your business model, test your assumptions, acquire your first customers and build a sustainable company structure. Our process with its four phases helps you to make focused progress, minimize risks and make targeted use of growth potential. With clear steps, proven methods and practical tools, the process guides you on the path to successfully implementing your idea. You will also find valuable questions that you should ask yourself in each phase, as well as helpful tips for pitching.
Develop your idea further—on paper or digitally
With the Ideation Booklet, you can develop your business idea step by step. Choose the approach that works best for you:
Digital: Use our Miro template and edit your ideas directly online—either on your own or with your team.
Go to the Miro template
On paper: Order the printed Ideation Booklet and jot down your ideas on Post-its.
To do so, send us an email at smart-up@hslu.ch.
Tools in the Ideation Booklet
Here you will find the individual tools from the Ideation Booklet.
Questions and direct links to sources
A selection of the most important questions for your ideation phase, with direct links to more in-depth content and resources, will follow.
In the following video, you will receive valuable information on the questions you should ask yourself when filling out the Ideation Booklet, as well as helpful tips and tricks.