Download the complete booklet to have all the steps and tools to hand at all times.
In the following video, we show you how the Ideation Booklet is structured and how to use it.
Start-up- & Innovation process
The path from the initial idea to a scalable company is a structured process. Step by step, you develop your business model, test your assumptions, acquire your first customers and build a sustainable company structure. Our process with its four phases helps you to make focused progress, minimize risks and make targeted use of growth potential. With clear steps, proven methods and practical tools, the process guides you on the path to successfully implementing your idea. You will also find valuable questions that you should ask yourself in each phase, as well as helpful tips for pitching.
From analog to digital: Develop ideas further with Miro
The Ideation Booklet helps you develop your business idea step by step. To make your work even more flexible, we have created a Miro template.
Here's how it works:
- First, work analogously with Post-its on the printed version.
- Then use the Miro app to easily digitize your ideas.
- On Miro, you can work on, sort, and refine your inputs together as a team—collaboratively and regardless of location.
Click here to go directly to the Miro board: Ideation Booklet: Implement Business Ideas Template | Miroverse
Tools in the Ideation Booklet
Here you will find the individual tools from the Ideation Booklet.
Questions and direct links to sources
A selection of the most important questions for your ideation phase, with direct links to more in-depth content and resources, will follow.
In the following video, you will receive valuable information on the questions you should ask yourself when filling out the Ideation Booklet, as well as helpful tips and tricks.