In the following video, you can find out how the start-up & innovation process works in detail and how it supports you step by step in implementing your idea.
The startup & innovation process is divided into 4 parts.
The first part is about developing the idea and the concept. The second part focuses on the actual development and definition of the business model.
This is followed by further detailing and preparation for the actual launch. The fourth step focuses on growth and scaling.
1. Idea & Concept
It is crucial to identify a problem that is worth solving. To do this, numerous ideas are first collected, which are then tested and refined in discussions with users. The most promising of these approaches is then selected.
The aim is to create real added value for customers and users. Once an idea has been selected, it is implemented in different variants that are continuously optimized.
The Mini Lean Canvas is used for this purpose. The different variants are tested with the users or customers in order to ultimately select the most promising idea.
2. Testing & Development
The idea is expanded into a complete lean canvas. The problem-solution fit is to be proven and ensured.
The most important hypotheses are tested in several iterations and the idea is further developed into a concept. The result is a problem-solution fit validated with customers and users.
In the next step, different business model variants are examined, tested and the best one selected.
Oliver Gassmann's concept of business model patterns can serve as inspiration here.
The result of this phase is a validated business model, documented in the Lean Canvas.
3. Launch & Implementation
The business model canvas is created on the basis of the lean canvas, which makes it possible to further optimize the cost side and make make, buy or partner decisions.
The next step is to develop an initial financial and marketing plan. The offer is launched and the marketing of the product or offer is further optimized.
If necessary, a business plan can be derived from this and the financing model defined.
4. Growth & Scaling
The product has been launched on the market and is being continuously developed.
On the one hand, the range is being extended, the sales organization expanded and the corporate structure continuously adapted to the new requirements.