Next, you deal with the launch and implementation.

This phase is about the following questions:

– How do you market your product/service?
– How do you win your first customers?
– What legal form do you choose?

Once you have tested your idea with potential customers and turned it into a prototype or MVP (minimum viable product), it’s time to found a company and roll it out. This is the implementation.

Experience has shown that start-ups with a razor-sharp time or cost budget are the best choice. Such implementation plans progress much more rapidly than those who present themselves with an approximate plan. Determine measurable goals in respect of interim targets, which are tied to specific data.

HSLU Smart-Up - Tipp Icon

Tip: Learn more about successful project management on our blog.

Experience also shows that start-ups with active communication about themselves (ongoing pitching) move forward more quickly than more reticent start-ups. This means that the better your idea, the more likely you are to win over potential customers, partners, suppliers, employees, etc.