The sales channels, web presence, presentation materials, etc. must be ready. The launch must be planned precisely in order to reach as many potential customers as possible.
The following video gives good inputs on the launch.
Before you launch your pilot project, you should think carefully about who your target audience is and develop a marketing concept accordingly.
Once your concept is in place, it's time to start working on your presentation. It's best to start by thinking about your brand promise and values. Based on this, you can then start with the design of the brand documents:
- Social media channels
- Business cards/letterhead
Tip: Create a QR code that links to your website. You can integrate this onto your business cards, flyers, posters, etc., so that interested parties can reach the website as easily as possible.
It's worth investing in a professional appearance from the start, as this will be your flagship and create recognition.
You can use freelance platforms to come up with affordable designs.
With website builder you can create your own website relatively easily.