Once the product has been defined, a suitable marketing concept must also be developed.
The range of services must be known to customers and tailored to them. Get support from experts.
A good preparation tool to attract customers is the marketing plan. The template below gives you a good starting point for this:
Copyright: Foundera
After you've created your marketing plan, you should develop a detailed communications plan. With the communication plan, the goals of the individual marketing actions are defined and aligned so that the communication is coherent, effective and efficient.
Copyright: Foundera
It's also important that you efficiently manage the various channels that are relevant to you. The following graphic gives an overview of the different channels. Depending on the nature of your business (B2B or B2C), these will vary.
Crowdfunding
If you want to launch your project, crowdfunding platforms are a great way to get customers early and pre-fund your startup. The following chart shows a selection of crowdfunding platforms available in Switzerland:
If you want to learn even more about crowdfounding, it is recommended to read the following blog post from Smart-up:
Pitching
At the end of each phase, you should further develop and refine your pitch, as each stage brings new insights that should be incorporated into your presentation in order to win over investors, partners or customers even more convincingly. With each phase, your idea gains clarity and substance, which should also be reflected in your pitch. Use the insights from this phase to sharpen your arguments, correct any weaknesses and address your target group even more specifically. Your pitch should now be more detailed, precise and convincing than before.