When launching the product/service, you need to limit the features to the most important ones and solve the core problem of the users.

Your supporters will help you define the right feature set for the first version. In addition to a classic product, this can also be a service, social commitment or cultural project.

There are useful ways of getting feedback and testing your concept. Check out these tools to get started with the process.

Feedback Capture Grid

The Feedback Capture Grid supports a prototype testing of ideas by providing a way to document test results in a very simple way.

Testing Sheet

The test of the respective prototype takes place in the interaction with potential users.

Structured Usability Testing

Usability testing can be used to check whether something works effectively, efficiently and satisfactorily for the user.

Solution Interview

The Solution Interview is an instrument mostly used with high resolution prototypes.

This tool helps you to reflect on the tools and tests applied and to make improvements.

HSLU Smart-Up - Tipp Icon

Tip: Check if the company name you have chosen is still available.


A good way to get quick and easy feedback is via short presentations, or pitches. A pitch generally consists of the problem, your solution and your team. The video below gives a good insight into how a pitch can be structured:

The Elevator Pitch

Describe your business idea in one relevant sentence in no more than ten seconds! This will attract your listener's curiosity and from this, comes opportunity and connections.

The pitch on a stage

Calls for tenders often invite start-ups to make presentations, where prize money can be won in addition to name and brand recognition. These presentations usually last from three to five minutes.
You can find a checklist for such a pitch here:

- What is it about: We are ..., doing ...; if complex, problem / solution
- The market / potential / feedbacks from potential customers / traction
- The speciality of the idea / MVP / the differentiation from the competition
- The team / supporters / partner institutions - vision / fire noticeable
- What has already been done - what follows now, when and how
- The business model - the revenue mechanics as the basis for financial planning
- Financial planning / application of funds aggregated, incl. Funding requirements

The pitch deck to send in

Investors usually require sending / uploading a self-explanatory pitch deck. Such pitches contain around 10 slides based on Harvard studies. This involves the following one-pagers, which should be characterized by substance:

With the pitching template you can create a pitch with the most important content. However, it is important that you are always aware of who you are pitching to and what goal you have in mind. This means that you might create many different pitches for the same concept.