In this section you deal with your basic idea.

To do this, it’s best to ask yourself the following questions:

• Who are your customers?
• What problems do they have?
• How do you solve the problem?
• Are you an entrepreneurial type?

The first phase is to identify the tasks, pain points (problems) and wins that are important to your customers. A first idea is developed for exactly these customers. The problem-customer match is achieved when there is a solution for both the customers and for their biggest problems. An initial prototype simulates the solution for the customer and thus enables it to be tested extensively in the next phase.

The idea and concept phase of your idea includes the following steps: