In order for your business idea to be successful, you need to understand the customer and his problem.
Also look for other solution ideas that can solve the problem more easily and create greater value for the customer.
You can find an idea in several ways:
• Invent something completely new
• Combine existing things in a new way
• Improve an existing product/service
• Solve an everyday problem
• Solve a social problem
How are you going to solve what problem? If you can answer the questions from the Business Model Triangle, you’re well on your way to becoming a startup! The magic triangle and the four dimensions of a BM (Gassmann, Frankenberger and Csik 2013)
Mini Lean Canvas
The Mini Lean Canvas is an excellent tool for validating your business ideas quickly and precisely. It consists of six key fields that you need to fill in to structure and validate your idea. Here you will find detailed explanations of each field, along with examples and tips to help you fill them in.
Smart-up also offers interesting modules and training courses, and you will also find recommended literature and material on the topic:
Further training offers
In the Digital Start-up module, you will deal with creativity techniques and hands-on methods from design thinking and develop your own digital innovation project in interdisciplinary teams. With your no code prototypes, you gather analytics-based feedback from users and use it to improve your idea. At the end of the Digital Start-up Week, you will present your project in a pitch.
- ISA module
- 3 ECTS
- Duration: 1 week (block week)
- Time: Beginning of February
The Design Thinking Toolbox brainstorming tool will help you come up with even more ideas!
Do you already have a name for your start-up? Be sure to reserve the right domain early.
If you need further support, it is best to contact Smart-up directly.